Rob Makes…

Opportunity Assessment

Many local businesses do not know their address and/or phone number are incorrect across all business directories.

  • UX Design
  • Visual Design
  • Web Development
  • ClientYodle
  • DepartmentMarketing
  • DateOctober 2014
Yodle's Opportunity Assessment

The Goal

Yodle wants to relay to local businesses the value of ensuring their address and contact information are correct on all online directories. The value proposition is that their program handles everything as a portion of their services, even if you change your address or phone number.

The Project

The sales team requested a tool that would represent a "custom report" they could sent to prospects. The app takes custom parameters from the URL and checks them against the API from, returning results showcasing a business's listing inconsistencies.


I worked with the marketing team to translate the business requirements into process flows and wireframes. I worked on the large majority of the visual design, then handed off to the visual designer for polish, and ultimately back to me for the responsive front-end development.

Opportunity Assessment Wireframes & Sketches
Final Opportunity Assessment